01 — Live Event Experience Design

Executive
Insights

The flagship invite-only session for senior technology leaders at Appian World 2025. I designed the content program behind what stakeholders called the best Executive Insights session in company history — growing attendance 262% year-over-year.

02 — Role

Content Designer & Executive Partner

Owned full-session slide design, collaborated one-on-one with the customer keynote speaker (CTO, Tricon Residential), designed the promotional postcard, and authored the post-event field recap for sales.

03 — Impact

Record Turnout

Customer attendance grew from 21 to 76 year-over-year — a 262% increase — lifting the show-up rate from 24% to 57% and exceeding the target by 52%. Rated "Exceptional" in performance review.

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04 — Context

The Challenge

Executive Insights was still a relatively new session for a key executive audience, but it had built enough momentum that two of Appian's founders now wanted to be involved — raising the bar for what the session needed to be. The 2025 mandate: unify the session, CxO dinner, and golf outing into one cohesive executive program, themed around "AI in Process," that could meet that elevated expectation and grow attendance among senior leaders.

05 — Strategy

The Approach

I anchored the visual identity in full-bleed Colorado landscape photography and a navy-and-purple palette to set a premium, intimate tone for a senior audience — grounding the program in its Denver setting while keeping every segment cohesive. [Your voice here.]

06 — Output

Deliverables

Full-session slideware across six segments, the Tricon "TriApps" customer spotlight built with their CTO, a printed promotional postcard, and a field sales recap. Praised by Appian founder Marc Wilson and CTO Reshma Block as the best session of its kind.

Recognition

What People Said

“Joel's support on the Appian World Executive Insights session was a great help. He designed slideware, collaborated directly with our executive customer speaker, who praised his adaptability, added a postcard, and produced a write-up of key takeaways for the field. I hope to see his future involvement in executive insights initiatives.”
Marc Wilson — Founder & Chief Executive Ambassador, Appian
“You are definitely very talented and fast! I so appreciate your support in making the discussion that much more effective.”
Reshma Block — Chief Technology Officer, Tricon Residential
“Joel didn't have to step up to support this work, but he went above and beyond — contributing to what customers, management, and stakeholders agreed was the best Executive Insights session ever.”
Jonathan Green — Performance Review, rated Exceptional