Content, design, and measurement — end to end.

I'm a content strategist and experience lead who builds programs from a blank canvas — setting the editorial standards, designing the experience, and using data to prove it worked. I currently own the Success platform at Appian, where I set structure, governance, and quality for content that scales as the site grows.

My favorite work sits where strategy meets craft: producing customer-facing webinars and live executive events, collaborating directly with senior stakeholders, and turning complex products into clear, well-designed stories. I care about content made for people to actually read — not just to fill a page.

Before Appian, I owned end-to-end support documentation at Bluebeam, unifying analytics across GA, Hotjar, Salesforce, and internal search to guide what got built next. I hold a BA in English Language & Literature, a Visual Design certificate from General Assembly, and an AI Products certificate from MIT Professional Education.