Appian
MAX
The central hub where thousands of Appian customers and partners go each month to learn best practices and run their business on Appian. I led a full UX and content overhaul — new navigation, a custom visual system, and a restructured "guides" format — for the 12,000–19,000 people who visit monthly.
Web Content Administrator
Led the navigation and information-architecture redesign, built the new visual system and custom guide-card illustrations, restructured content into a guides format, and tracked performance through Google Analytics.
Sustained Reach
The platform consistently served 12,000–19,000 monthly visitors through 2024–2025 — 12,300 views, 8,000 sessions, and 3,600 active users in a single period — with global reach across North America, Europe, and Asia-Pacific.
The Challenge
The platform had grown organically and was showing its age: difficult navigation, dated visuals, and valuable content buried in dense, documentation-style pages. The mandate was a comprehensive overhaul — rethinking navigation, building a new design system, and restructuring content so it was intuitive and genuinely useful for a large, recurring audience of practitioners.
The Approach
I restructured the information architecture around how practitioners actually look for help, then replaced the old wall-of-links with a "guides" format — structured mini-lessons on succeeding with Appian. To give the platform a distinct, approachable identity, I designed a set of original guide-card illustrations in a consistent line-art style, and built custom HTML/CSS to push past the platform's default templates. Analytics informed what to prioritize and restructure throughout.
Deliverables
A restructured navigation and information architecture, five custom guide-card illustrations, a redesigned Delivery Methodology landing page built around the Initiate → Build → Release → Optimize framework, and a custom Google Analytics dashboard. The relaunch was recognized in a company-wide KUDOS post.